Executive Team

Peter Byck

President & CEO

Peter Byck

Peter co-founded WX (formerly Winery Exchange) after serving as Vice President of Strategy and Business Development for Golden State Vintners, formerly one of the largest vineyard and winery owners in California. He holds an MBA from The Wharton School at the University of Pennsylvania and a BS in computer science and math from the University of California at Davis. Peter was raised in Sonoma County in the heart of California’s wine country, and his family owns and operates Paradise Ridge Winery in Santa Rosa, CA. He likes to mountain bike on Mt. Tam, snowboard and coach youth basketball.

Oliver Colvin

Chief Operating Officer

Oliver Colvin

Oliver is responsible for all aspects of operations at WX, including winemaking, sourcing, procurement, production, supply chain, logistics, legal and compliance and project management. He also leads the company’s Contract Production Services business. Oliver was previously Senior Vice President and Assistant General Counsel at Silicon Valley Bank and earlier was partner in the Palo Alto law firm of Fthenakis & Colvin. Oliver holds a BA in economics from the University of California at Davis, a JD from the Santa Clara University School of Law and an LLM in securities regulation from the Georgetown University Law Center in Washington, D.C. Oliver enjoys spending time with his family, running, cycling and supporting Bay Area sports teams.

John Gilmer

SVP Finance & Human Resources

John Gilmer

John is responsible for the WX Finance department and serves as the Company’s Corporate Treasurer. Prior to joining WX, he was a member of the senior management team of Instill Corporation, an information services company. John served eight years as the Chief Information Officer of Sybase Inc. and was a manager with Andersen Consulting (Accenture). He holds a BA in business economics from Golden Gate University in San Francisco.

Bill Narlock

Chief Information Officer

Bill Narlock

Bill is responsible for all aspects of processes and information services at WX, including technology infrastructure, systems, data management and process optimization. Prior to joining WX, he was Managing Director at Myer-Holum International Consulting in Australia. Bill currently is a member of the board for his family winery, Nichelini, the oldest continuously owned and operated winery in Napa Valley. He holds a BS in math and computer science from the University of California at Davis. Bill now resides in San Anselmo, where he enjoys mountain biking and abalone diving in his free time.

Oren Lewin

SVP Marketing & Strategy

Oren Lewin

Oren oversees marketing and creative services for the entire WX portfolio of wine, beer and spirits, including brand development, package design, promotions, public relations and social media. He is also responsible for leading the company’s long-term strategy and business development initiatives. Oren has 20 years of strategic marketing experience, including leadership positions at Blends Inc., Constellation Wines U.S., Foster’s Wine Estates and The Clorox Company. He loves to hike, ski, travel and enjoy a glass of wine at his home in Napa.

Shawn Schiffer

SVP Global Sales

Shawn Schiffer

Shawn is responsible for global sales of the company’s complete portfolio of exclusive brands and national brands of beer, wine and spirits. Prior to joining WX, he spent over 20 years leading national accounts sales and category management teams at organizations such as Guinness-Bass Import Co., Beck’s North America, Heineken USA and Wirtz Beverage Illinois. Shawn also served as an infantry officer in the U.S. Army. He is a graduate of Central Connecticut State University and the Gonzaga University School of Law. In his free time, Shawn enjoys golf and playing goalie for his North Bay ice hockey team.