Brand Development

  • Leverage market data and consumer insights to identify gaps in marketplace, spot emerging trends and optimally position brands
  • Marketing team develops brand strategies that capitalize on insights and market trends
  • Design team creates strategic brands for our customers that appeal to their target consumers

Sourcing & Product Development

  • Source highly acclaimed wine, beer and spirits from 17 countries on 5 continents
  • Procure all dry goods, including bottles, cans, labels, closures and cartons
  • Employ 7 full-time winemakers
  • Closely manage every step of product development, including sourcing, blending and bottling
  • WX Bottling: WX owned and operated bottling facility ensures quality, responsiveness and lowest cost
  • Dedicated Quality Assurance Team that conducts certification and QA programs for all sourcing partners

Compliance & Logistics

  • In-house legal team ensures products are trademarked, fully registered and compliant with federal and state regulations for markets where they are sold
  • Coordinate and track shipments of 6 million cases per year domestically and internationally

Sales & Distribution Infrastructure

  • Cover all 50 U.S. states, U.K., Canada, Australia, Asia, Africa and 8 countries in Europe, including France and Holland
  • Sell through all channels (on-premise, fine wine retail chains)
  • Manage U.S. distributor network primarily comprised of leading wholesalers

Marketing Support & Investment

  • Dedicated brand management and creative teams
  • Develop brand strategies and compelling brand stories for target consumers
  • Create brand websites, social media platforms and sales materials
  • Invest in programs to drive consumer awareness, including promotions, tastings and POS collateral
  • Monitor brand health and SKU performance
  • Monitor and refresh packaging design to ensure brand remains compelling

Our Approach

WX has created a systematic, strategic approach to building and sustaining successful brands. Here’s how we do it:

Brand Development

  • Leverage market data and consumer insights to identify gaps in marketplace, spot emerging trends and optimally position brands
  • Marketing team develops brand strategies that capitalize on insights and market trends
  • Design team creates strategic brands for our customers that appeal to their target consumers

Sourcing & Product Development

  • Source highly acclaimed wine, beer and spirits from 17 countries on 5 continents
  • Procure all dry goods, including bottles, cans, labels, closures and cartons
  • Employ 7 full-time winemakers
  • Closely manage every step of product development, including sourcing, blending and bottling
  • WX Bottling: WX owned and operated bottling facility ensures quality, responsiveness and lowest cost
  • Dedicated Quality Assurance Team that conducts certification and QA programs for all sourcing partners

Compliance & Logistics

  • In-house legal team ensures products are trademarked, fully registered and compliant with federal and state regulations for markets where they are sold
  • Coordinate and track shipments of 6 million cases per year domestically and internationally

Sales & Distribution Infrastructure

  • Cover all 50 U.S. states, U.K., Canada, Australia, Asia, Africa and 8 countries in Europe, including France and Holland
  • Sell through all channels (on-premise, fine wine retail chains)
  • Manage U.S. distributor network primarily comprised of leading wholesalers

Marketing Support & Investment

  • Dedicated brand management and creative teams
  • Develop brand strategies and compelling brand stories for target consumers
  • Create brand websites, social media platforms and sales materials
  • Invest in programs to drive consumer awareness, including promotions, tastings and POS collateral
  • Monitor brand health and SKU performance
  • Monitor and refresh packaging design to ensure brand remains compelling
  • Leverage market data and consumer insights to identify gaps in marketplace, spot emerging trends and optimally position brands
  • Marketing team develops brand strategies that capitalize on insights and market trends
  • Design team creates strategic brands for our customers that appeal to their target consumers
  • Source highly acclaimed wine, beer and spirits from 17 countries on 5 continents
  • Procure all dry goods, including bottles, cans, labels, closures and cartons
  • Employ 7 full-time winemakers
  • Closely manage every step of product development, including sourcing, blending and bottling
  • WX Bottling: WX owned and operated bottling facility ensures quality, responsiveness and lowest cost
  • Dedicated Quality Assurance Team that conducts certification and QA programs for all sourcing partners
  • In-house legal team ensures products are trademarked, fully registered and compliant with federal and state regulations for markets where they are sold
  • Coordinate and track shipments of 6 million cases per year domestically and internationally
  • Cover all 50 U.S. states, U.K., Canada, Australia, Asia, Africa and 8 countries in Europe, including France and Holland
  • Sell through all channels (on-premise, fine wine retail chains)
  • Manage U.S. distributor network primarily comprised of leading wholesalers
  • Dedicated brand management and creative teams
  • Develop brand strategies and compelling brand stories for target consumers
  • Create brand websites, social media platforms and sales materials
  • Invest in programs to drive consumer awareness, including promotions, tastings and POS collateral
  • Monitor brand health and SKU performance
  • Monitor and refresh packaging design to ensure brand remains compelling