Executive Team

PABLO MASSERONI

CEO

PABLO MASSERONI

Oliver Colvin

Chairman of the Board & Chief Legal Officer

Oliver Colvin

Oliver is responsible for creating and driving the vision of the Company, building and leading a team of talented, dedicated employees, nurturing a culture of teamwork and respect, establishing the priorities and deploying the resources to achieve WX’s goals. Oliver joined WX in 2000. Prior to his role as CEO, Oliver was Chief Operating Officer responsible for all aspects of operations at WX, including winemaking, sourcing, procurement, production, supply chain, logistics, legal and compliance and project management. Oliver was previously Senior Vice President and Assistant General Counsel at Silicon Valley Bank. Oliver holds a BA in economics from the University of California at Davis, a JD from the Santa Clara University School of Law and an LLM in securities regulation from the Georgetown University Law Center in Washington, D.C. Oliver enjoys spending time with his family, running, cycling, and supporting Bay Area sports teams.

Patrick Cramb

Vice President of Global Marketing & DTC

Patrick Cramb

Patrick Cramb is Vice President of Global Marketing & DTC at WX Brands, where he leads brand strategy, digital growth, and direct-to-consumer initiatives across a diverse portfolio. With more than 15 years of experience in consumer packaged goods, Patrick has held senior marketing roles at Nutramax Laboratories, Ocean Spray, and PepsiCo, driving innovation, brand repositioning, and multi-channel growth for iconic brands. He has led large cross-functional teams, managed nine-figure marketing budgets, and successfully launched new products and campaigns in highly competitive categories. Patrick earned his MBA from Northwestern University’s Kellogg School of Management and his BA in Psychology from Colby College.

Jonathan Hollister

Chief Sales Officer

Jonathan Hollister

Dan Irving

Senior Vice President, International Sales

Dan Irving

As Senior Vice President for International Sales for WX Brands, Dan is responsible for all business outside the United States. His responsibilities include driving the export business, building and managing global teams, and developing business in new markets. Prior to joining WX, Dan was a management consultant with Deloitte Consulting and Price Waterhouse in the US and Europe working with companies to solve complex business challenges. Since joining WX, he has leveraged his consulting background to help the company grow from small startup to a global wine business before transitioning into his current role. Dan has BA in Economics and Political Science from UC Santa Barbara, and an MA in International Studies from UC San Diego. When not traveling around the globe, Dan lives in Piedmont, CA with his wife Carolyn and spends his free time cycling, hiking, skiing and camping around the Golden State.

Joe Kidd

Senior Vice President, Supply Chain

Joe Kidd

Joe is responsible for all aspects of operations at WX, including winemaking, sourcing, procurement, production, supply chain, logistics and project management.  Prior to joining WX Joe held winemaking and operations roles at a number of wine companies, including Diageo and Treasury Wine Estates, as well as executive roles in CPG companies and in the olive oil space.  Joe holds a BS in Viticulture and Enology from UC Davis and an MBA from Georgia Institute of Technology.  An avid outdoorsman, when not pursuing higher quality and improved efficiency or spending time with family, you’re most likely to find Joe back country skiing or on a mountain bike.  Joe resides in Chico California with his wife and 3 daughters.

Bill Narlock

Chief Information Officer

Bill Narlock

Bill is responsible for all aspects of processes and information services at WX, including technology infrastructure, systems, data management and process optimization. Prior to joining WX, he was Managing Director at Myer-Holum International Consulting in Australia. Bill currently is a member of the board for his family winery, Nichelini, the oldest continuously owned and operated winery in Napa Valley. He holds a BS in math and computer science from the University of California at Davis. Bill now resides in San Anselmo, where he enjoys mountain biking and abalone diving in his free time.

Carolyn Thompson

Vice President, Human Resources

Carolyn Thompson

As Vice President of Human Resources at WX Brands, Carolyn Thompson leads all aspects of our most important resource at the company: our people. Carolyn brings over 20 years of HR experience with leadership roles mostly in the professional services arena. Carolyn has a BS in Business with a concentration in Human Resources Management from Cal Poly San Luis Obispo. In addition, she holds her Professional Human Resources (PHR) designation from the HR Certification Institute. Carolyn is a Bay Area native and lives in Novato with her husband and son.  She is a dedicated cyclist and foodie.