Brand Development
- Leverage market data and consumer insights to identify gaps in marketplace, spot emerging trends and optimally position brands
- Marketing team develops product strategies that capitalize on insights and market trends
- Design team creates unique brands for our customers that appeal to their target consumers
Sourcing & Product Development
- Source highly acclaimed wine from 14 countries
- Procure all dry goods, including bottles, cans, labels, closures and cartons
- Closely manage every step of product development, including sourcing, blending and bottling
- WX Brands owns and operates a bottling facility that ensures quality, responsiveness and low cost
- Dedicated Quality Assurance Team that conducts certification and QA programs for all sourcing partners
Compliance & Logistics
- In-house legal team ensures products are trademarked, fully registered and compliant with federal and state regulations in markets where they are sold
- Coordinate and track shipments of 4 million cases per year domestically and internationally
Sales & Distribution Infrastructure
- Cover all 50 U.S. states, U.K., Canada, Japan, China, and 15 other countries around the world.
- Sell through all channels (national account retail, wine independent, on-premise)
- Manage U.S. distributor network comprised of leading wholesalers
Marketing Support & Investment
- Dedicated brand management and creative teams
- Develop brand strategies and compelling brand stories for target consumers
- Monitor brand health and SKU performance
- Monitor and refresh packaging design to ensure brand remains compelling
Our Approach
WX has created an intentional approach to building and sustaining successful exclusive brands.
Brand Development
- Leverage market data and consumer insights to identify gaps in marketplace, spot emerging trends and optimally position brands
- Marketing team develops product strategies that capitalize on insights and market trends
- Design team creates unique brands for our customers that appeal to their target consumers
Sourcing & Product Development
- Source highly acclaimed wine from 14 countries
- Procure all dry goods, including bottles, cans, labels, closures and cartons
- Closely manage every step of product development, including sourcing, blending and bottling
- WX Brands owns and operates a bottling facility that ensures quality, responsiveness and low cost
- Dedicated Quality Assurance Team that conducts certification and QA programs for all sourcing partners
Compliance & Logistics
- In-house legal team ensures products are trademarked, fully registered and compliant with federal and state regulations in markets where they are sold
- Coordinate and track shipments of 4 million cases per year domestically and internationally
Sales & Distribution Infrastructure
- Cover all 50 U.S. states, U.K., Canada, Japan, China, and 15 other countries around the world.
- Sell through all channels (national account retail, wine independent, on-premise)
- Manage U.S. distributor network comprised of leading wholesalers
Marketing Support & Investment
- Dedicated brand management and creative teams
- Develop brand strategies and compelling brand stories for target consumers
- Monitor brand health and SKU performance
- Monitor and refresh packaging design to ensure brand remains compelling
- Leverage market data and consumer insights to identify gaps in marketplace, spot emerging trends and optimally position brands
- Marketing team develops product strategies that capitalize on insights and market trends
- Design team creates unique brands for our customers that appeal to their target consumers
- Source highly acclaimed wine from 14 countries
- Procure all dry goods, including bottles, cans, labels, closures and cartons
- Closely manage every step of product development, including sourcing, blending and bottling
- WX Brands owns and operates a bottling facility that ensures quality, responsiveness and low cost
- Dedicated Quality Assurance Team that conducts certification and QA programs for all sourcing partners
- In-house legal team ensures products are trademarked, fully registered and compliant with federal and state regulations in markets where they are sold
- Coordinate and track shipments of 4 million cases per year domestically and internationally
- Cover all 50 U.S. states, U.K., Canada, Japan, China, and 15 other countries around the world.
- Sell through all channels (national account retail, wine independent, on-premise)
- Manage U.S. distributor network comprised of leading wholesalers
- Dedicated brand management and creative teams
- Develop brand strategies and compelling brand stories for target consumers
- Monitor brand health and SKU performance
- Monitor and refresh packaging design to ensure brand remains compelling