Peter co-founded WX (formerly Winery Exchange) after serving as Vice President of Strategy and Business Development for Golden State Vintners, formerly one of the largest vineyard and winery owners in California. He holds an MBA from The Wharton School at the University of Pennsylvania and a BS in computer science and math from the University of California at Davis. Peter was raised in Sonoma County in the heart of California’s wine country, and his family owns and operates Paradise Ridge Winery in Santa Rosa, CA. He likes to mountain bike on Mt. Tam, snowboard and coach youth basketball.
Oliver is responsible for all aspects of operations at WX, including winemaking, sourcing, procurement, production, supply chain, logistics, legal and compliance and project management. He also leads the company’s Contract Production Services business. Oliver was previously Senior Vice President and Assistant General Counsel at Silicon Valley Bank and earlier was partner in the Palo Alto law firm of Fthenakis & Colvin. Oliver holds a BA in economics from the University of California at Davis, a JD from the Santa Clara University School of Law and an LLM in securities regulation from the Georgetown University Law Center in Washington, D.C. Oliver enjoys spending time with his family, running, cycling and supporting Bay Area sports teams.
As WX’s Chief Financial Officer, Mike develops the company’s financial strategy and leads the finance, accounting and HR teams at WX. Mike’s professional experience includes senior finance, investment and operational roles. Most recently, Mike co-founded Wine Hooligans, a wine brand holding company where he held the positions of CFO and COO. Prior to Wine Hooligans, Mike was the CFO at Purple Wine Company and Sonoma Wine Company. Mike also worked in the investment management industry as a Principal with Catalyst Investment Management Co. and held consulting roles with KPMG Peat Marwick and Price Waterhouse. He holds an MBA from the Ivey Business School at the University of Western Ontario, and a Bachelor of Engineering from Dalhousie University in Nova Scotia. Mike lives with his wife and four sons in Berkeley, CA.
Bill is responsible for all aspects of processes and information services at WX, including technology infrastructure, systems, data management and process optimization. Prior to joining WX, he was Managing Director at Myer-Holum International Consulting in Australia. Bill currently is a member of the board for his family winery, Nichelini, the oldest continuously owned and operated winery in Napa Valley. He holds a BS in math and computer science from the University of California at Davis. Bill now resides in San Anselmo, where he enjoys mountain biking and abalone diving in his free time.
Bryan Moreno is the Senior Vice President Global Sales overseeing all sales strategy for the company. With over 20 years of experience in the wine and spirits industry, Bryan is well-versed in marketing, distributor management, national accounts, international sales, and trade marketing. Most recently, Bryan served as WX Brands’ Vice President of U.S. sales and was promoted to his current position in August 2019. Prior to joining WX Brands, Bryan honed his skills at some of the leading wine companies such as E&J Gallo, Moet Hennessy USA, and Don Sebastiani & Sons. Bryan holds a degree in economics from Texas A&M University and resides in Dallas, TX, with his wife Angi, sons Austin and Dawson, and stepdaughter Avery.
Natasha is responsible for marketing, direct to consumer sales and public relations for WX’s wine brands, as well as many exclusive brands for national accounts. Previously, Natasha led the marketing department at Crimson Wine Group. Her background also includes senior marketing positions at Constellation Brands, Jackson Family Wines, and Treasury Wine Estates. Before joining the wine industry, Natasha honed her marketing skills in an agency capacity working with Procter & Gamble, Pillsbury and Clorox. She holds a BS in marketing and advertising with a minor in international studies from Indiana University. Natasha enjoys spending time with her family, hiking in the beautiful Bay Area and exploring new places in California and beyond.